I’m joining Tiffany, Debbie, Natalie and Truitt Family Foods in sharing my Top 10 Takeaways from BlogFest 2015.
I’m back from Blogfest and the IDEA World Fitness Convention, and my head is swimming with all sorts of blogging information, names of new people I’ve met, ideas for fueling my training and life, memories of the weekend, excitement for new workouts to try, and blog “to-do’s” I want to implement.
It was a jam-packed three days, and it’s hard to digest it all and sum it up for you, so I’m joining the linkup hosted by Tiffany, Debbie, and Natalie with my Top 10 Takeaways from Blogfest!
What a fun idea – you can see their posts for the linkup of all the bloggers joining in to recap and you’ll get a great snapshot of the weekend.
I feel fortunate that I was able to attend this year because I won the entry from Katy Widrick in her giveaway. I was torn even after winning, because even with the free entry it still cost me a decent chunk of change, but I booked my flight and then I was committed. Then I made the lodging work with the help of AirBnB (that’s a referral link). I’ll admit I had some AirBnB snafus – I did the shared apartment thing and the owner’s cat puked, I had access issues getting into the apartment building – but overall it was an affordable way to stay in Los Angeles.
Blogfest is produced by Sweat Pink, and it’s unique in that it’s a part of this gigantic fitness convention by IDEA, so not only did we have two days of Blogfest sessions, but we were able to attend the conference sessions on the weekend that are geared for fitness professionals and the massive Expo.
How incredible is that guy?
I stayed through Saturday evening and then hopped on a redeye home so I could spend one weekend day with my kids before the work week got going again.
On that Saturday I attended two different cycling workshops/workouts, one Bodyshred with Jillian Michaels class, one Ahnu YogaSport mini class, and even did a quick tranpoline workout at the Expo. I was wiped out by the time I got on the plane!
My Top 10 Takeaways from Blogfest
1. Be the change. Lead by example. The IDEA World convention Opening Ceremonies had a number of inspiring moments. I loved hearing Jenna Wolfe‘s speech as she accepted the Jack LaLanne award – she’s a mom of two toddlers and she was funny and interesting and motivating and real.
The keynote speech was given by Brendan Burchard, a motivational speaker. Confession: I’m not typically into motivational speakers, but his speech wasn’t full of fluff. It was pretty applicable to my work, blogging, triathlon and running training, and life in general. Things like being clear about who you are and your identity, quality interactions and relationships, living your life so that you’ll be happy with the answers to the questions you’ll ask yourself at the end, being to others how influential people in your life were to you, challenging people, having courage. It’s hard to wrap it up in a nutshell but I found it a good complement to the fitness-focused weekend.
We each got a copy of The Motivation Manifesto by Brendon Burchard.
2. Invest time into design, SEO, and navigation of the blog. I have had a list of things to do on this blog in terms of design clean-up, new theme, navigation, etc. that keeps getting longer! But I just don’t spend the time to actually get it done. But I need to spend that time because sowing that seed that could reap readers who stick around more, look around more, and that I can connect with more. Investing the time will be worth it.
3. If you’re lacking fitness inspiration, try something new. I found it cool to just walk around a huge place filled with people who have health and fitness as a focus in life. And whether in sessions or in the Expo, there were endless ways to find fitness in your life. I always say that everyone has to find what works for them and the thing that they love getting out of bed to do every morning. If you need inspiration for working out, go to something like this Expo or a fitness event and you’ll find a new way to work out that gets you motivated again.
For example, we fitness bloggers did Zumba with the founder, Beto Perez, on Friday afternoon. I’ve only done Zumba at home in my living room and it’s been years, so I was worried that I’d be uncoordinated or get frustrated that it’s not natural for me. Instead, I found myself smiling, dancing, and feeling… free. And in the process, I worked up a sweat. It didn’t even feel like exercise and I can see why it’s a sensation!
4. We’re training for life. The Blogfest keynote speech was by Gabrielle Reece. She was pretty down to earth and I loved hearing her perspective on being a mom to daughters and leading by example. She said that since her pro volleyball days she gets asked why she’s still working out and what’s she’s training for. She says she is “training for life”. Great perspective as I am constantly training for races, but really I need to remember I am training for life.
After her talk she led us in her HighX circuit training workout, which was great! She had talked about fitness as a community and using each other to motivate each other and show up to help others get it done. So the workout was done in teams and partners.
5. Be authentic, be true to yourself. This was a recurring theme in the presentations. Be YOU and figure out what makes you unique. I hope that I’m authentic on the blog and on social media – heck, I admit when my workouts, races, and life don’t go the way I expect. But it’s a good takeaway to keep this as the guiding principle.
6. Newsletter vs. email blog post subscription list and when/why I might want to switch over. I hear about people making newsletters for their blogs and frankly, I just don’t have the time for yet another blog-related chore. I have a “real job” and do this in my spare time, and it always seemed pretty unnecessary to create more work for myself by doing a newsletter. I have people subscribe to my blog by email, or via Bloglovin and Feedly, and figured that was enough.
But hearing Laura from Mommy Run Fast talk about how she transitioned her blog into a business for her Running & Health Coaching endeavors gave me a lightbulb moment. I recently became a certified RRCA Running Coach and have an idea of what I want to do with it. I knew I needed to update my blog to include a page on coaching services, for example, but didn’t think of the fact that a newsletter subscriber list might be a great thing to build in order to best serve my running clients and others with information that isn’t just blog posts via email.
At dinner with Sandra, Natalie, and Laura
7. Jillian Michaels is just the same in person as she is on my TV. Jillian Michaels has helped me get in shape after three babies, through late night workouts on my basement TV. For example, this pic is from October 2013 right here on this blog:
She helped make it possible – I should credit her with 10 of the 50 pounds I’ve lost! So to do Bodyshred with her in person was incredible and meaningful.
8. Noindex for a better crawl budget. Whaaaaaa??? I had no idea what this even meant when Sara Downey Robinson mentioned noindex and crawl budget. But now I’ve learned another new thing. I can “noindex” unimportant posts so that Google doesn’t “waste its crawl budget” on them and will crawl other more important stuff on my blog. Who knew? Sara did. I did not.
9. Optimizing images for each social media site is important. Okay, I knew this one but I basically ignore Twitter-specific images. I don’t have time to create several different versions of each image I create for the blog. Amanda Vogel gave a time-saving tip on taking a screenshot of an image and then using Canva to create a Twitter-specific image. I use Canva all the time so this was a tip I’m dying to try!
10. People are awesome. I had a fantastic time meeting friends from online, and also new people, in person. I developed real friendships and that was the best takeaway. I have to admit that by the end of Day 2, I still hadn’t met everyone at Blogfest. I wish we had done a bit intro of everyone and their blog, but there was probably too many people to go around the room like that!
With Ariana, Lea, Sandra, and Natalie
As you can see, I got a lot out of the trip!I feel fortunate that I was able to attend this year, make connections and new friends, and be exposed to so many awesome fitness, food, and health products and methods. And new people.
With Sandra and Katie
There were moments during Blogfest where I felt like I already knew the information, or wished that I could have a deeper dig into that area, but I definitely gained a lot of useful information. And I think even when I knew the content being shared, it helped me gain some clarity and focus and to be inspired and motivated to get to work on the things I need to do here on my little space on the internet.
Because we have to be the change. We have to lead by example. We have to train for life. We have to connect with others and build a community.
That’s what it’s all about.
Be the Change and other Top 10 Takeaways from #Blogfest! #sweatpink #ideaworld
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Have you ever been to a conference like Blogfest? Or had another conference/experience that left you motivated and inspired?
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